ClickZ Winter Sports Newsletter - 12.12.2024

Moncler Grenoble's Star-Studded Fall Campaign

Author

Zihan Lyu
December 12, 2024 • Estimated Reading Time: 7 minutes

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Welcome to ClickZ Winter Sports, the essential newsletter for professionals in winter sports e-commerce. As the holiday season approaches, we're here to help your campaigns hit the mark.

Top Reads 🌟

Moncler Grenoble fall 2024 campaign, shot by Mario Sorrenti, features athletes like Lucas Pinheiro Braathen and Shaun White. The brand plans a March 2025 show, enhancing visibility through itinerant events. Moncler emphasizes high-performance fashion, blending sports and style, aiming to boost awareness in the U.S. market.

Curious about how other brands fared this Black Friday? Fospha’s latest report dives into key performance channels, standout strategies, and industry benchmarking data for this peak season. Perfect for digital marketers and eCommerce leaders, it’s packed with actionable insights to contextualize your 2024 results and sharpen your strategy for 2025.

Specialty Bites 🍪

Icebug partners with Press Forward to enhance its North American marketing, focusing on sustainability and traction technology. This collaboration aims to expand brand presence and consumer awareness. Icebug, a Certified B Corp and 1% for the Planet member, exemplifies industry innovation and responsible business practices.

Halfdays, founded by Kiley McKinnon, Ariana Ferwerda, and Karelle Golda, is expanding beyond ski gear with its first Denver store. The brand bridges performance and fashion, achieving significant growth. Strategic hires and community engagement drive its marketing, aiming for global expansion in outdoor and active apparel.

Yardsale, a ski lifestyle brand, targets recreational skiers with innovative, magnetized ski poles, emphasizing ease and style over hardcore performance. Supported by a $250,000 investment from Kendra Scott, Yardsale products resonate with consumers, expanding into apparel and considering trekking poles, highlighting strategic growth opportunities in the market.

The North Face collaborates with Skims, launching a winter collection in neutral tones, blending functionality with style. This partnership highlights strategic innovation, aiming to expand market reach and brand appeal. Available globally, the collection emphasizes quality and design, reflecting both brands strengths and offering practical value for fashion-forward consumers.

Influencer Corner 📣

Colour matters in brand experiences 🎨

Zara’s bright pink ski pop-up in Shanghai proves bold colours grab attention and make a statement.
🟧 Stand out: Bright colours shine in-person and on socials.
🟪 Set the mood: Colours evoke emotion—warm tones energize, cool tones relax.
🟥 Be memorable: A striking palette ensures your event is unforgettable.
Pink for ski season? Unconventional but genius.

Tommy Clark on LinkedIn: Every marketer should study the masterclass Shopify just put on in content marketing

1️⃣ Founder-led content: Posts by Shopify’s CEO and President outperformed the brand account by 40x. Personal beats corporate.
2️⃣ Post more, win more: During BFCM, Harley posted 19 times on X. Tobi, 12. Frequency drives results.
3️⃣ IRL → URL: Turning a Vegas Sphere ad into viral social content shows how to scale big ideas digitally.
Smart, relentless, and impactful—this is how you dominate marketing moments.

Jordan West on LinkedIn: Here are the highlights from TikTok Shop BFCM 2024👇

165% shopper growth YoY, $100M+ in Black Friday sales (3x last year), and a jaw-dropping 7.5 billion impressions on shopping hashtags! The momentum is undeniable.

Jordan’s bold prediction: TikTok Shop will hit $1 billion GMV by BFCM 2025. 💰

Performance Pulse 📈

AI is transforming retail by enhancing product recommendations and shopping experiences. Retailers like Amazon and Walmart are leveraging AI for personalized marketing, while advertisers explore new digital tactics. Consumers benefit from faster, potentially cheaper shopping. However, careful implementation is crucial to avoid discomfort and ensure strategic success.

Ad Age is spotlighting Gen Z innovators reshaping advertising and marketing. Their digital fluency and emphasis on diversity drive industry transformation. The 2025 Gen Zers to Watch list will feature at the NextGen Marketing Summit, highlighting their strategic impact on consumer trends and marketing strategies. Nominations are open until January 31, 2025.

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