ClickZ Winter Sports Newsletter - 11.21.2024

Porsche Releases First Ever Freeride Skis

Author

Zihan Lyu
November 21, 2024 • Estimated Reading Time: 5 minutes

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Specialty Bites 🍪

The Porsche x Head freeride skis demonstrate how strategic partnerships can extend a brand’s reach while staying true to its identity. Porsche’s design DNA seamlessly translates to the freeride world, combining aesthetics and performance that resonate with their luxury and innovation ethos. Michael Mauer, Porsche’s chief designer, highlights the importance of shared expertise in creating the perfect product, blending the precision of sports car engineering with ski craftsmanship.

This collaboration also taps into sustainable innovation, with materials like rattan and flax aligning with Porsche’s eco-conscious practices in motor racing.

Named “Best Freeride Boot of 2025” by SKI Magazine and lauded by outlets like Backcountry Magazine and Men’s Journal, the product’s accolades cement its credibility among both industry insiders and consumers.

Partnering with freeride skier Nikolai Schirmer adds a powerful layer to the boot’s story. Known for his extreme descents and storytelling, Schirmer brings authenticity to the launch, reaching an engaged audience through his YouTube platform. His endorsement amplifies SCARPA’s reach while grounding the product’s performance claims in real-world expertise.

For brands looking to make an impact, SCARPA’s approach highlights the value of combining strategic influencer collaborations with recognition from trusted industry voices.

Hockey Stick Ski Poles turn old hockey sticks into durable, high-performance ski poles, reducing waste and promoting sustainable practices. This eco-friendly approach highlights how repurposing materials can meet customer demand for sustainability while delivering a product that performs across skiing disciplines.

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Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-pay options and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

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