ClickZ Winter Sports Newsletter - 11.14.2024

Holiday Marketing Strategies for Long-Term Customer Loyalty

Author

Zihan Lyu
November 14, 2024 • Estimated Reading Time: 6 minutes

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Specialty Bites 🍪

The Nivis Protego Pro Shell is a high-performance ski jacket designed to withstand harsh weather conditions. Featuring MaxAliento fabric, it offers waterproofing, breathability, and flexibility. With smart features like a secure hood and multiple pockets, it ensures comfort and durability, making it ideal for avid skiers.

Seirus celebrates 40 years of innovation in winter gear, driven by inclusivity and empowerment. From Cat Tracks to HeatTouch technology, their products enhance outdoor experiences. Inspired by diverse backgrounds, Seirus fosters a vibrant community, breaking barriers in outdoor accessibility and continuing to empower adventurers worldwide.

LEKI and Hestra have teamed up to launch a new winter glove collection featuring LEKI's innovative Trigger system. This collaboration combines Hestra's craftsmanship with LEKI's technology, offering enhanced performance for skiing and biathlon. The collection will debut in December 2024, with a full release in fall 2025.

Arcteryx introduces Grottoflage, a unique camouflage-inspired print for its freeride collection, blending style and durability. This collection includes nine products for men and women, featuring the brand's iconic bird logo. Available online and in select stores, it highlights Arcteryx's commitment to innovative alpine apparel.

Leading Voices 📣

With the election now behind us, the whopping 44% of consumers who reported delaying purchases pre-election may finally be ready to open their wallets.

Black Friday and Cyber Monday could be bigger than ever as shoppers prepare to make these ‘revenge purchases.’ This is a prime opportunity for brands to capture pent-up demand.

In this article, Jamie Bolton shares 3 tips to make the most of this opportunity:

📉 Integrate Lower-Competition Channels: Platforms like Snapchat have less competition and lower CPMs, offering low-hanging conversion opportunities.

🎯 Consider TikTok for Efficiency: Last year, TikTok saw the biggest month-over-month jump in ROAS in November, making it a highly efficient tool for BFCM success.

⏳ Strategically Time Ad Spend: 2023 data shows strong results from increasing spend at the start of Black Friday week, but the best approach depends on your budget and goals. (Get a full guide to three timing strategies in Fospha’s BFCM report).

For a closer look at the data behind Jamie’s top tips for BFCM 2024, check out the full article.

Luke Jonas on LinkedIn: Going global in 2025

Although Black Friday is just around the corner, savvy brands have half their mind on next year.

With economic challenges in the UK, and a growing opportunity in the US/EU, many retailers are asking: how can we mitigate the risk of our home market?

Performance Pulse 📈

Marketers should focus on creating emotionally resonant holiday campaigns that align with consumer behaviors. By prioritizing engagement and building brand loyalty, they can navigate the shortened holiday season effectively. Continuous engagement and innovative strategies, rather than early promotions, are key to long-term success and consumer connection.

BigSummit emphasized the importance of multi-channel strategies for eCommerce success. Brands should engage consumers across various platforms, manage product assortment, and adapt to economic pressures. Social shopping, especially on TikTok, offers new opportunities. Understanding consumer behavior and forming strategic partnerships are crucial for navigating the evolving eCommerce landscape.

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