ClickZ Winter Sports Newsletter - 10.31.2024

PLUS: Red Bull TV adds new sports for 2025’s top thrills.

Author

Rafe Houston
October 31, 2024 • Estimated Reading Time: 6 minutes

Leading Voices 📣

Couldn’t make it to Chicago for Shoptalk Fall? In this post, Jamie Bolton gives us a rundown of the key trends and strategies brands are betting on in Fall 2024:

🔑 Invest in Brand: Investing in brand has never been more important. Full-funnel strategies on Paid Social are now crucial, allowing brands to both build awareness and drive conversions in-platform. As Kyle Leahy from Glossier puts it, “People want to be part of something bigger.”

🛍️ Go Omni for Growth: As D2C growth hits limits, embracing an omni-channel sales approach is key to staying resilient. Brands like Solo Stove and Chinese Laundry are leading with strategies that don’t replicate D2C on third-party retail, finding unique advantages in each.

✈️ Go Global: With lower CPMs and wide-open markets, the EU offers significant growth opportunities. Effective localization strategies are essential for US brands looking to expand abroad.

For a deeper dive, check out the full post here!

Specialty Bites 🍪

Max Hitzig, a Freeride World Champion, shares his expert packing tips for backcountry skiing. Prioritizing safety, he emphasizes essential gear like avalanche tools, hydration, and protective layers. Hitzig's approach ensures comfort and preparedness, allowing skiers to focus on technique and enjoyment in variable conditions. His insights offer valuable guidance for enthusiasts.

X-BIONIC, a Swiss high-performance athletic-wear brand, launches in North America, aiming to redefine sportswear standards with innovative technology. Led by industry veterans, the brand focuses on superior quality and customer service. Their FW24 line includes advanced thermoregulation apparel, enhancing athletes' performance and comfort.

Peak Ski Company introduces its 2024-25 lineup, featuring the versatile Peak 88 and the award-winning Peak 110. The Peak 88 offers enhanced stability and adaptability, while the Peak 110 excels in powder performance. Both models showcase innovative technology, promising an exhilarating skiing experience for enthusiasts.

The Natural Selection Tour expands to include surfing, biking, and skiing, emphasizing nature's role in competitive sports. Events will be broadcast on Red Bull TV, showcasing top athletes in optimal conditions. The Tour aims to inspire outdoor engagement and redefine adventure sports through collaboration and innovative event formats.

GB Snowsport applauds FIS's climate action partnership with the World Meteorological Association. This collaboration addresses climate change's impact on snowsport, emphasizing environmental sustainability. GB Snowsport urges all stakeholders to minimize environmental impact and leverage influence for responsible action, highlighting climate change as a critical issue for the sport's future.

Performance Pulse 📈

Google Performance Max enhances eCommerce campaigns by utilizing multiple Google platforms, offering increased reach and automation. It provides an 18% conversion boost, real-time insights, and efficient ad targeting. Businesses should leverage audience segmentation and automated asset creation to optimize results, maximizing return on ad spend and campaign effectiveness.

Amazon Marketing Cloud (AMC) offers a suite of tools to enhance your campaigns. Use Amazon Ads for product visibility and create cost-per-click ads. AMC centralizes campaign management, providing near real-time metrics. For assistance, contact Amazon Ads; budget minimums apply. Cookies are used to improve services.

Every performance marketing campaign can incorporate brand elements to reinforce brand identity, while brand marketing efforts can successfully leverage performance metrics to refine messaging and engagement strategies - but getting the balance right is where the magic happens.

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