ClickZ Winter Sports Newsletter - 01.15.2025

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Highlights from CES 2025 🌟

EVENT DEBRIEF
CES 2025: Measurement Takes Center Stage
By Rory Sale, Fospha

At CES 2025, I joined industry leaders from Amazon Ads, Walmart Connect, TikTok, Pinterest, Snap, and many other leading tech companies to explore the latest innovations and insights. A key theme stood out: measurement has moved to the forefront of advertising discussions, with AI accelerating our ability to address growing privacy concerns.

My Key Takeaways:

➼ Restoring the Value Exchange: Privacy challenges are reshaping the internet’s core model. AI bridges the gap by enabling performance measurement while safeguarding user data.

➼ Storytelling That Resonates: Engaging, tailored stories foster stronger connections. Meet your audience where they are for maximum impact.

➼ Retail Media’s Surge: Amazon’s Retail Connect underscores retail media’s rapid growth. The challenge? Comparing cross-channel performance effectively.

➼ Privacy & ROI: New tracking limits complicate proving ROI. AI-driven tools offer accurate, privacy-compliant measurement.

➼ Simplifying Martech: The fragmented digital ad landscape demands clarity. AI streamlines processes with user-friendly, jargon-free solutions. AI-powered tools make it easier to deliver clear, jargon-free solutions.

Unlock Smarter Marketing: Explore how Fospha’s data-driven solutions help you measure, optimize, and grow. Visit Fospha today.

Specialty Bites 🍪

ELECTRIC SKI INNOVATION
E-Skimo: Power Up Your Ski Run with Electric-Assist

E-Outdoor's E-Skimo introduces world's first electric-assisted skis, showcased at CES 2025. By increasing elevation gains fourfold, these skis make ski touring more accessible. With an advanced powertrain and track system, users can enjoy higher climbs with consistent energy. Compact design enhances both the ascent and freeride experience.

SKI EQUIPMENT RELEASE
Exclusive Blackcrows Capsule Delivers Premium Ski Gear for Peak Powder Days

Blackcrows releases its Powder Hunter Limited Edition collection, featuring Nocta skis, Oxus poles, and Dorsa 22 backpack, targeting deep-powder skiing enthusiasts. This exclusive collection aligns with snowstorm cycles across North America and Europe, offering strategic partnerships with Backcountry and Snowleader, enhancing marketing outreach and consumer engagement in premium outdoor gear.

TRADE MERGER
Midwest Reps Merger Enhances All-Season Retail Opportunities

M-Pro emerges from the merger of MWSRA and ORA to streamline Midwest sales for outdoor and winter sports retailers, offering year-round regional shows. Focusing on strategic resource utilization, M-Pro mitigates travel expenses and environmental impact, fostering efficient brand-retailer connections and adapting to evolving retail climates.

MOUNTAIN GEAR AWARDS
La Sportiva's Award-Winning Ski Gear Defines Luxury and Performance Excellence

La Sportiva's 2025 ski collection has received significant industry acclaim, particularly the Kilo boot, awarded for its lightweight and high-performance design. The Tempo and Capo skis also earned recognition for innovation. Their strategic focus on advanced technology and performance enhances brand reputation, positioning them as leaders in ski mountaineering equipment.

Influencer Corner 📣

Netflix is obsessively marketing Squid Game’s new season 

Netflix’s Squid Game: The Challenge marketing taps into a goldmine of timely collaborations and limited-edition products. From Puma’s green tracksuit-inspired collection to Squid Game-themed Crocs and Johnnie Walker bottles, every partnership feeds into the show’s cultural momentum.

The takeaway for marketers: Timely, creative collaborations and exclusive product drops can capture customer excitement and amplify demand. Whether it’s Squid Game-inspired skincare or themed wontons, the key is to align your brand with trends while they’re hot.

Performance Pulse 📈

AI REVOLUTION
AI in 2025: Five Trends for Marketing and E-commerce

Generative AI is reshaping search, transforming how brands reach and engage consumers. Industry-specific language models are streamlining processes, offering tailored solutions that save time and resources.

As open-source adoption grows, marketers gain more flexibility to customize tools and strategies. However, with AI’s increasing influence on branding, ethical considerations are now pivotal. To stay competitive, marketers must integrate these advancements thoughtfully.

MARKETING STRATEGY
How Lazada is Growing E-Commerce in Southeast Asia in 2025

Lazada is redefining e-commerce in Southeast Asia through data-driven personalization and localized campaigns that resonate deeply with diverse markets. Strategic influencer partnerships amplify reach, while an expanded product range meets evolving consumer demands. Sustainability initiatives further strengthen brand loyalty, appealing to socially conscious shoppers.

SOCIAL COMMERCE
Boost Brand Visibility with X for Sophisticated Male Audience Engagement

X offers unique promotional opportunities for e-commerce brands, benefiting from fewer competitors and a focus on news. With a large male audience, SMBs can leverage X's algorithm, favoring smaller brands. Though not as profitable as TikTok or Meta, X excels in news-focused niches with innovative selling features.

❄️ Feedback Slalom