ClickZ Winter Sports Newsletter - 01.08.2025

Nitro and Burton Enhance Partnership with Innovative Step On Bindings Expansion

Author

Zihan Lyu
January 08, 2025 • Estimated Reading Time: 6 minutes

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Welcome to ClickZ Winter Sports, the essential newsletter for professionals in winter sports e-commerce. It’s 2025, and we’re kicking things off with fresh ideas to supercharge your campaigns and keep your customers hooked!

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.

This is your chance to share your vision and connect with a worldwide audience! 👇

Specialty Bites 🍪

Nitro Snowboards and Burton have expanded their partnership by integrating Burton’s Step On technology into Nitro’s bindings, enhancing compatibility and performance for snowboarders. This strategic move aims to streamline the user experience, offering convenience and variety to retailers and riders. Nitro's advanced design will be available for the 2025/26 season.

Photo: Nathanael Asaro

The Arcteryx Sabre 3L ePE GORE-TEX Jacket excels in versatile performance for resort and backcountry skiing. Its improved eco-friendly lightweight material makes it ideal for varied conditions. While not the lightest option, it offers stormproof durability, strategic weatherproofing, and a refined fit for optimal layering.

Amer Sports unveils its new, high-tech warehouse in Belleville, Ontario, centralizing operations and enhancing efficiency. Featuring the innovative Exotec Skypod ASRS, it’s positioned for significant growth with next-day service to 26 million people. This investment supports sustainability and strengthens North American market presence.

WINTER SPORTS ESSENTIALS
Top Snowboard Bags of the Season

Travel + Leisure's detailed analysis of snowboard bags reveals Burton Wheelie Gig as the top choice for its smooth maneuverability and robust design. Other noteworthy bags include Dakine, Unigear, and Sportube, offering various features for different needs.

Influencer Corner 📣

Influencer Marketing in 2025: Where Should Brands Invest?

With over 50% of brands set to increase creator budgets in 2025, the question isn’t if influencer marketing will grow—it’s how brands should allocate these dollars.

Experts emphasize the shift toward scale and centrality in the marketing mix. Brands need to align spending with their goals—whether driving sales or boosting awareness.

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Performance Pulse 📈

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experiences

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

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