ClickZ Winter Sports Newsletter - 09.12.2024

PLUS: Karl Fostvedt's new pro model ski and avalanche safety tips

Author

ClickZ
September 12, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Breckenridge and Keystone Ski Resorts in Colorado saw their first snow of winter 2024-25, signalling the upcoming ski season. Keystone opens in October, followed by Breckenridge on November 8. Epic Pass holders get unlimited access and discounts. Enjoy fall activities like scenic gondola rides and mountain biking until then.

Karl Fostvedt, the Idaho-born freeskiing star, has just introduced his new pro model ski with K2, the Reckoner KF 114. Nicknamed "Crazy Karl," Fostvedt is known for his incredible stunts, award-winning films, and commitment to skiing. The Reckoner KF 114 reflects his two-decade ambition to create the ideal ski. Featuring Spectral Braid technology and a full sheet of carbon fiber, it’s designed for landing switch and tackling powder with ease.

Fostvedt’s partnership with K2 began in childhood and progressed through years of refining prototypes alongside K2’s Advanced Resource Collective (ARC). The result is a versatile ski, perfect for both backcountry and resort use, that mirrors his playful and technical approach to the sport.

In addition to his skiing achievements, Fostvedt is passionate about avalanche safety, frequently highlighting the importance of preparation and education. His work with the American Avalanche Institute underscores his commitment to both the sport and the safety of those who enjoy it, making him a role model on and off the slopes.

Fostvedt preparing for that “bonus air” out of a soft landing

Salomon's Brigade INDEX is the first fully recyclable ski helmet, made from 96% polyolefins, including polypropylene. Developed over four years, it balances safety and sustainability. The helmet can be returned to Salomon for recycling into new products, reducing environmental impact by 19%. Salomon plans to expand this approach.

Alterra Mountain Company is investing over $300 million to enhance guest experiences at its North American resorts. Key projects include new lifts, expanded terrain, improved snowmaking, and upgraded amenities at Deer Valley, Steamboat, Mammoth Mountain, and more. These developments aim to provide a premium, efficient, and enjoyable experience for all visitors.

Cerro Catedral in Argentina finally saw snow on September 1, 2024, after a cold, icy August. Skiers enjoyed the first run despite imperfect conditions. The transition from ice to powder was welcomed, with hopes for more snow soon. Photos captured the excitement and beauty of the snowy landscape.

Performance Platters 🍽️

Staying ahead in digital marketing can feel overwhelming with constant changes—but you don’t have to navigate it alone. Sign up here for Fospha’s latest report.

"The State of E-Commerce H2 2024," is packed with actionable insights designed to sharpen your marketing strategy and give you an edge in the year ahead.

Here’s what you’ll get inside:

  • The latest channel performance trends—where to focus your efforts for maximum ROI in 2024.

  • Unlock Paid Social's scaling potential—tap into untapped growth opportunities.

  • The top-performing click-based channel you should prioritize.

  • Proven strategies for Meta, TikTok, and Snapchat that convert at every funnel stage.

  • Snapchat’s CPA advantage—how to make the most of this underused platform for peak periods.

Don’t miss out! Be among the first to access this essential report. Claim your early access now! 🔗

Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Snapchat introduces new ad products, including an enhanced Lead Gen suite, First Lens Unlimited, and AR Extensions. The platform's Q2 2024 report shows a 16% revenue increase and a 243% rise in adjusted EBITDA. New features target app advertisers and leverage ML and AI for improved ad performance.

ClickZ is a Contentive publication in the DTC Ecommerce division