ClickZ Winter Sports Newsletter - 08.14.2024

Discover Retail Innovations, New Partnerships, and Market Insights

Author

Mandar Kadve
August 14, 2024 • Estimated Reading Time: 4 minutes

Specialty Bites 🍪

Mattel and the Professional Women's Hockey League (PWHL) have launched a Barbie-themed merchandise collection, featuring hoodies, T-shirts, and accessories. This collaboration aims to inspire young girls to pursue their dreams, aligning with Barbie's legacy of limitless possibilities. Items are available online, celebrating Barbie's 65th anniversary.

The SnowBrains Podcast kicks off its fifth season with Jessica Baker, a renowned heli-ski guide and North American Freeskiing Champion. Baker's extensive experience includes founding Ski Divas Women's Ski Camps and guiding globally. Hosted by Miles Clark, the podcast explores snowsports, avalanches, and adventure, featuring weekly expert interviews.

The ski industry has seen many innovations, but not all have succeeded. From retractable bindings to monoski, some inventions have flopped due to impracticality or niche appeal. Despite their failures, these quirky attempts highlight the industry's relentless pursuit of creativity and progress, proving even outlandish ideas have value.

Industry Appetisers 🥨

Mountain Warehouse sales hit a record $495m, driven by post-pandemic high street recovery and new store openings, including its first in Australia. CEO Mark Neale credits the success to customer choice and store investments. The retailer plans 50 more branches globally, expanding product ranges and online marketplace offerings.

Escape the summer heat by visiting national parks with snow in August. Rocky Mountain, Acadia, Glacier, Isle Royale, and Sequoia National Parks offer cool temperatures, high elevations, and snowfields. Enjoy activities like hiking, snow angels, and glacier views. These parks provide a refreshing retreat from the sweltering summer.

Performance Platters 🍽️

Instagram will prioritize views as the main metric for all media formats, replacing 'plays' for reels and 'impressions' for non-reels. This change aims to unify metrics across the platform, enhancing user understanding of content performance. Other metrics like accounts reached and interactions remain available.

The upcoming antitrust trial against Google could lead to significant changes in the online advertising industry. Compliance costs, increased competition, and the rise of alternative platforms and technologies are expected. Google's market share may decline, and it might need to diversify revenue streams and adapt to stricter global regulations.

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